Burning Bridges

There's a great piece here by an aussie pastor type. The idea is about questioning the methods we as the Church have been using. the idea of "building bridges" into our communities by doing programs that will eventually get people into our buildings. the article questions the practice with very good reasoning. i am inclined to agree with this perspective. the idea of doing things in the real world to get people to come to our functions seems to run a little shallow in light of what we are really supposed to be doing. putting this mentality up against biblical perspectives shows the superficiality of its logic. if we are commanded to go and make disciples...
the question comes up about using bait to hook the fish. i guess my question is wether we use bait that we create or if we use bait that already is. is it a program or is it something that comes from the Spirit. is it conjured up to get us to fill some sort of ethereal unsatisfiable quotient, or is it like the creamy head on a beer, the natural reaction between the yeast, the air, etc. causing carbonation to make this head to overflow the brim of the glass? and why are we hooking "fish" in the first place? how would you feel if you showed up somewhere only to find out you were a product and not a person. i guess the program mentality tends to make me feel like a product. i am here to fill your need of more people, more money, bigger building, bigger name. people are not products. we need to bait the hook with love. the net needs to change from pews and functions into relationships and the rocky waters of life.
i think mars knows now that we as a family can't have programs. we've tried, they've fallen flat. we've passed out flyers. we've been on the radio doing live shows. the only positive growth we have seen in the numeric realm has come from people loving people (love God, love people) and inviting them to hang out for breakfast on sundays or to engage in conversation on a friday nite.
so, now we are possibly doing away with the whole idea of utilizing a building. honestly, i am ready. i am ready to be done with "rent." i am ready to be open to giving God's people the chance to put their money where their mouth is.
one question is this: where is the line between inviting someone to a function and inviting them to participate in the kingdom?